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Senior Managing Director of Direct Marketing

Please see Special Instructions for more details.

The schedule for this position is Monday - Friday 8am - 5pm. This position is located in Lebanon, NH. Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Position Details

Position Information

Position Title Senior Managing Director of Direct Marketing
Department Dartmouth College Fund
Position Number 0695100
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Position Purpose

To serve as an operational partner to the Executive Director of the Dartmouth College Fund (DCF) in annually raising the maximum current-use dollars and increasing alumni participation through fundraising efforts. To provide leadership, strategic direction and oversight of an integrated operations plan for marketing, stewardship and information management systems. This fundraising effort is responsible for raising over $23 million annually from over 18,000 alumni (representing approximately 72% of donors).

Skills & Knowledge
  • Leadership, operational management, and organizational skills
  • Maturity, intelligence and professionalism that earn the respect of senior officers of the College, colleagues, volunteers and donors
  • Demonstrated analytical and strategic thinking capabilities; proven skills as a strategist, understanding the big picture and linking research findings to business implications, ensuring utilization of insights in decision making
  • Excellent verbal and written communication skills
  • Strong problem-solving, planning and interpersonal skills
  • Self motivated; ability to set priorities and manage multiple projects and deadlines
  • Demonstrated initiative; goal and results oriented
  • Sensitivity to the needs, attitudes and situations of donors and volunteers
  • Perceptive and diplomatic
  • Ability to work as part of multiple team as well as working independently on projects with minimal supervision
  • Innovative, tenacious and a willingness to explore new approaches to achieve bold, dramatic growth in the Fund.
  • Strong commitment to a diverse working environment and to serving the needs of a large and diverse community
Minimum Experience
  • Ten or more years of experience in higher education fund raising administration or a complex development operation; or the equivalent.
  • Experience in developing annual giving, marketing or communication strategies
  • Staff management experience
  • Technical literacy; strong experience with desktop and database applications
  • Consummate project manager,
  • Strong knowledge of information systems, and business analysis of complex information systems experience preferred
  • Market intelligence/market research and analytic experience
  • Budget management experience
  • Broad knowledge of the relative value of all communication channels
  • Experience with digital marketing and social media.
  • Demonstrated ability to seek and strategically employ new technology to achieve goals
Minimum Education
  • Bachelor’s degree required
SEIU Level Not an SEIU Position
FLSA Exempt
Employment Category Regular Full Time
Department Contact for Cover Letter Lesa Knapp
Equal Opportunity Employer

Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.

Special Instructions to Applicants

The schedule for this position is Monday – Friday 8am – 5pm. This position is located in Lebanon, NH.

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Key Accountabilities

Key Accountabilities

Strategic Planning and Management

  • Develops the annual giving strategic operating plan to support the long-range fundraising efforts of the department. Based on that plan, proposes yearly budget recommendations for the annual fund programs.
  • In partnership with the Executive Director and the Associate Vice President of Individual Giving, facilitates rigorous goal setting and ongoing monitoring and evaluation of Fund results; implements strategies to ensure success in meeting goals.
  • Oversees the development and execution of an integrated marketing and communications strategy and operating plan to convey the case for support of the Fund through a combination of direct mail, email, and other printed and electronic advertising materials to achieve a significant increase in dollars and donors. This includes execution of myriad mass communications as requested by over 70 classes.
  • Sets quality standards for formalizing operations: project tracking, process development, service level agreements, workflow analysis and policy development.
  • Manages an annual operating expense budget across key accountabilities in excess of $710,000 and develops budgets that align with Advancement’s strategic priorities.
  • Partners with internal communications and marketing staff to create communication strategies, solicitations, emails, websites and other collateral and media solicitations for the annual giving program. Brings a creative, critical, and analytical approach to planning sessions with colleagues. Stays mindful of alternate forms of communications than the obvious, recognizing, in addition to print, the potential of the Web, CD-ROM, movies, speeches, events and more.
  • Oversees the tracking and analysis of all direct mail solicitation results, reports progress and/or adverse trends. Studies, recommends and implements new marketing techniques to improve overall annual giving results and to increasing average annual non-reunion gifts.
  • Incorporates the needs of diverse populations in program planning.
  • Serves on ad-hoc committees and project groups at the request of the Executive Director.
  • Provides leadership for ongoing comprehensive marketing that will enhance the visibility of the College to its key constituents.
  • Manages relationships with, and provides strategic direction to, internal and external research and communication partners

Event Planning and Management

  • Manages events and travel programs that are designed to engage and cultivate alumni in the life of the College and with each other, while maintaining high levels of attention to detail, accuracy, sensitivity and a continuous focus on the purpose of those activities.
  • Collaborates with Associate Director of Lifelong Learning on coordinated programs.
  • Participates in daily event and travel operations while working autonomously and as part of multiple teams.
  • Supports and participates in the development of effective working relationships, systems and processes in support of the department and individual activities and responsibilities.
  • Maintains responsibility for the execution of specific alumni events and travel programs.
  • Plans, budgets, implements, and markets new and existing programs and services designed to meet the needs and interests of alumni.

Stewardship

  • Coordinates stewardship strategic plan and execution of stewardship initiatives.
  • Partners with, and provides direction to stewardship activities of Donor Engagement and Stewardship office related to Dartmouth College Fund fundraising.

Systems/Metrics/Benchmarking

  • Partners with Information Management Systems to develop comprehensive technical systems necessary to meet the strategic goals of unrestricted giving to the Fund, including DCF’s web presence and electronic communications.
  • Recognizes and anticipates instances where system support is not aligned to achieve business objectives and proactively recommends resource allocation and solutions.

Market Research/Project Management

  • Ensures broad and deep usage of industry and constituent market research in program planning.
  • Implements ongoing dialogue mechanisms with constituent/stakeholders (surveys, interviews, forums, focus groups) to improve effectiveness of Dartmouth College Fund fundraising.
  • Coordinates cross-departmental efforts to maximize efficiencies and achieve institutional priorities.
  • Commissions and works with industry experts to design and execute custom qualitative and quantitative research in a timely, cost effective way that yields actionable information. Ensures that existing intelligence from all sources is available for use in decision making and in external communications, as needed.
  • Maintains knowledge of industry trends and standards in fund raising, identifies market and competitive trends, understands potential business opportunities and impacts, and proactively communicates findings to staff to inform decision-making and strategies.

Volunteer and Stakeholder Relations

  • Maintains communications with alumni and volunteers, encouraging long-term relations.
  • Earns reputation as a good citizen and ambassador for Dartmouth through strong presentation of the College to both internal and external constituencies. Responds to inquiries, concerns and requests from alumni.
  • Wins the confidence of key stakeholders; and, through a diplomatic style, exerts the influence necessary to gain support on strategy, goals, initiatives, etc.
  • Ensures accuracy and usability of the web-based Volunteer OnLine Tool (VOLT). Proactively recognizes and anticipates instances where the tool is not aligned with volunteer needs and business objectives and proactively recommends changes and enhancements as solutions.
  • Provides ongoing VOLT support, resources and training for volunteers.

Staff Development

  • Hires, supervises, trains, and evaluates staff to meet changing department needs.
  • Provides direction and supervision to department heads charged with direct responsibility for programs and activities.
  • Sets quality standards for formalizing operations; project tracking, benchmarks, workflow analysis, and policy/procedural documentation.
  • Serves as a premier business analyst/consultant to staff, guiding them in the development of workable solutions, and maintaining staff focus and motivation in an environment with shifting priorities and unanticipated changes based on environmental factors.

Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.

-- Performs other duties as assigned

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
  3. Writing Portfolio
Optional Documents
  1. Additional Document #1

Supplemental Questions

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