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Director of External Affairs

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Please see Special Instructions for more details.

Some attendance at evening and weekend events is required. Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law

Position Details

Position Information

Position Title Director of External Affairs
Department Hopkins Center
Position Number 0133502
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Position Purpose

To be the chief marketing, branding, publicity and communications strategist for the Hopkins Center for the Arts at Dartmouth building broad and diverse audiences from the Dartmouth and Upper Valley communities and beyond. The Director of External Affairs functions as the principal staff-level leader in marketing and communications for the Hop, developing a public “brand” that represents artistic excellence, national prominence, program accessibility, community involvement and educational opportunity, particularly for Dartmouth students. He/she will be a collaborative leader with demonstrated success in developing and sustaining audiences, building a national brand, driving e-commerce, and developing and implementing a strategic marketing and communications plan. The Director of External Affairs is a key participant in the senior management team at the Hopkins Center reporting to the Director of the Hopkins Center.

Skills & Knowledge
  • A highly developed understanding of the broad range of variables which affect audience engagement (marketing productivity, educational contexts, program content, social interactions, donor relations, customer satisfaction, to name a few).
  • Comprehensive understanding of the principles of marketing, from product development through pricing and distribution, especially in the context of an educational cultural services organization.
  • Thorough knowledge of the technical processes and aesthetics of communicating through direct mail, newspaper, magazine, radio, television, Internet and other new media.
  • An understanding of and appreciation for the value of the arts in all forms.
  • Ability to develop and monitor budgets.
  • Ability to present complex, challenging or unfamiliar program content in a way that is engaging and motivating to an audience.
  • In-depth familiarity with word-processing, spread sheet and database computer software.
  • Ability to analyze, digest and respond capably to complex situations and data.
  • Understanding of patron service principles in a cultural services organization.
  • Familiarity with computerized box office ticketing systems preferred.
  • Commitment to diversity and to serving the needs of a diverse population.
  • Strong interpersonal skills as a leader and as a team player.
  • Ability to function at high levels in an environment of multiple deadlines and time sensitivity.
Minimum Experience
  • Eight plus years in a marketing leadership role in a performing arts or cultural center, preferably on a college or university campus, or comparable experience.
Minimum Education
  • B.A. in marketing, arts administration or the equivalent in education and experience.
SEIU Level Not an SEIU Position
FLSA Exempt
Employment Category Regular Full Time
Department Contact for Cover Letter Mary Lou Aleskie, Howard L. Gilman ’44 Director, Hopkins Center for the Arts
Equal Opportunity Employer

Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.

Special Instructions to Applicants

Some attendance at evening and weekend events is required.

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law

Key Accountabilities

Key Accountabilities

Marketing, Publicity & Communication

  • Develops strategic marketing and communication plans, as well as promotion and publicity plans for individual events and programs, to meet the Hop’s revenue and audience development goals, in collaboration with marketing staff and others involved in those events and programs.
  • Oversees the execution of marketing and communication plans, including monitoring of sales and participation data, and leads in the development of marketing efforts to address periodic program-specific challenges in a time-sensitive environment.
  • Leads in the creation, adaptation and continual monitoring/updating of marketing efforts aimed at increasing the level of student attendance at Hop arts events and participation in student ensembles and other relevant programs for students.
  • Creates and oversees an ongoing program of audience research, with a goal of understanding changing audience composition, motivation, and satisfaction, as well as reaching out to non-audience members, in an effort to understand and overcome perceived obstacles to participation and, where appropriate, to inform improvements in the audience and participant’s experience.
  • Oversees the development of all Hopkins Center publications, including the website and other new media.
  • Supervises and participates in the writing and editing of promotional copy, news releases, internal reports and other written documents.
  • Advises Dartmouth students in the marketing of student-developed programs and events.
  • Conceives and produces special purpose publications and other marketing projects from time to time, in response to current needs, often in support of the Hop Director’s development activities.
  • Supervises the system for scheduling and tracking the status of marketing projects and tasks.
  • Establishes and maintains productive relationships with key representatives from the campus, local and regional media and serves as a primary spokesperson for the Hopkins Center for the local and regional media.
  • Collaborates with academic arts faculty in the marketing of programs, exhibits and other events.
  • Collaborates with the director, academic departments and admissions on the creation of marketing strategies, materials and campaigns with a goal of enhancing Dartmouth’s image as a distinguished arts education institution.
  • Collaborates with the Hop Director and the Office of Public Affairs to identify and seek national coverage for those Hop programs and developments which suggest national prominence.

Senior Management Team

  • Collaborates with other Hopkins Center senior staff and the Director in the development of institutional strategic and long-range plans involving all facets of the Hopkins Center’s programs and operations.

Fiscal Responsibility

  • Oversees and monitors operating budgets for Audience Engagement, Design Studio and functional areas on a monthly basis; makes annual suggestions for changes.
  • Oversees and monitors the annual marketing budgets for all program areas of the Hop in consultation with the directors of each area and the Hop’s fiscal officer.
  • Participates in the establishment of ticket prices and discount programs, and the development of event revenue projections.

Staff Development

  • Hires, supervises, trains, and evaluates all Marketing and communications staff, including designers and promotional staff, and to meet changing department needs.

Other

  • Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others
-- Performs other duties as assigned

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume
Optional Documents
  1. Applicant provides URL for HM to review
  2. Media Portfolio
  3. Pictures/Photos in support of application

Supplemental Questions

Required fields are indicated with an asterisk (*).

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  2. If you answered "Other" to the above question, please specify here

    (Open Ended Question)